INDUSTRY:
SPORTS
CLIENT:
520 PICKLEBALL
TEAM
HOWARD KIM (SOLO)
EXPERIENCE:
PRODUCT DESIGNER
520 Pickleball
overview.
520 Pickleball is a new indoor sports and recreation facility designed to offer a premium, climate controlled pickleball experience year round. As one of the first dedicated indoor pickleball facilities in the area, the brand needed to stand out in a growing but visually crowded market while remaining welcoming to players of all skill levels.
The goal was to create a logo and visual identity that communicated community, accessibility, and energy without feeling intimidating or overly corporate.
challenge.
To bridge the gap between high-performance brands and generic recreational logos, 520 Pickleball required a versatile identity that balances premium quality with a playful, approachable personality. The challenge was to create a cohesive visual system that captures a multi-generational audience while standing out within the high-traffic, competitive environment of a modern mall.
design process.
I developed a vibrant, community-centric visual identity that blends high-energy "Pickleball Green" with approachable, character-driven illustrations to make the sport feel accessible to all ages. By building a comprehensive UI library of rounded components, bold typography, and versatile brand assets, we created a premium yet friendly system that ensures 520 Pickleball is both unmistakable in a retail setting and adaptable across all digital and physical touchpoints.
solution and results.
A bold, welcoming visual identity was developed for 520 Pickleball that balances premium quality with an approachable, community-focused feel. By combining vibrant “Pickleball Green,” rounded design elements, bold typography, and playful character illustrations, the brand captures energy without feeling intimidating. A cohesive system of versatile assets ensures consistency across digital and physical touchpoints, helping 520 Pickleball stand out in a competitive mall environment while appealing to a multi-generational audience and establishing a strong, recognizable presence.
